Anaylsis

This page focuses on analyzing different subjects, in this case three advertisments.

Ad of Exotica- One company that receives my upmost respect for its advertising is Exotica. The advertisement I choose to represent this company pictures a holiday everyone around the world celebrates, Mother’s Day. With a twist, Exotica managed to turn an international holiday into something Lebanese. The bottom line is that Exotica is trying to sell us flowers, however, they don’t just tell us that, instead, they give us a reason to buy the flowers. The first reaction you get from the image portrays a happy, caring, loving, and to large extent endearing mood. This is achieved by the mother (whose hands are only present) pinching the cheeks of her “baby” man. In our culture, pinching someone like that is just something us Lebanese do. The photograph is taken in first person view, as it you are the mother pinching the man giving personality to the image. The text on the ad, “We’re all children on Mother’s Day”, compliments the image by stating that no matter whom you are (a man or a boy, women or girl), it’s still your duty to appreciate your mother especially on this day, and what better way to do so than send her some flowers

: http://lh5.ggpht.com/_gKQKwLZ8XUs/Sqv2tVacBeI/AAAAAAAABqg/1XnJvMHOnAc/s800/exotica-flower-shop-mothers-day.jpg

: http://adsoftheworld.com/media/print/cellucom_colleauge?size=_original

Overall the image touches the people that view it by showing them a piece of our culture using a simple background, a simple setting, an understanding expression (the man’s face almost says the phrase “okay mom”), and a very traditional/cultural element. All these fundamentals combined generate a strong and attractive advertisement.

Ad of CellUCom- The second advertisement shows two men talking on the phone, and one of them is the driver and the other one is sitting on top of him. The company initially is a mobile retail store who obviously sells mobile devises, but in this case they are not only trying to show that they sell phones, but in fact that they care for their customers. In our culture, this advertisement doesn’t affect us much because safety isn’t the main concern for our people, which this advertisement is trying to promote. The text accompanied along with the picture “Concentrate on the road, not your conversation” helps spread awareness of driving and talking, but in a subtle way.

The setting of the image is in a car with a very spontaneous, vibrant mood. I found it every infective because it contradicted what the text was saying. The photograph is a straight half body shot, which eliminates everything going on around the two men. The two men in the ad appear busy with their conversations, however, one of them angry and the other one more aggressive. A more effective approach would be to craft a darker mood with a focus more on what consequences of driving and talking on the phone would be. On the other hand, if the company was trying to promote their product offerings, then they failed to do that as well because the main focus does not lead us towards the phones, but more towards the people.

Ad of The Axe Effect- Personally, I believe that Axe has the best advertisements for its products. The ad I choose could be relevant to any culture around the world and not necessarily ours, so in some words it’s diverse and expandable to different areas around the world. The targets are the younger generation who tend to be more open minded towards mature content and therefore generally accept the ads Axe create, and sometimes favor them. The ad shows a nun with a laundry clip on her nose. The setting is simple; the image is a portrait photograph of the nun. The colors are de-saturated and burned to give a feeling of a rather old but tempting mood. The burn effect also gives us a lack of dynamism and replaces it with neutralism. If you look at the face of the nun, the expressions on her face are very modest, and fairly religious, but at the same time the image gives us the room to predict or feel that she need something a little more than faith to stop her. In this case, stopping her from the man (absent) that has the Axe deodorant on him. The company in this case is trying to promote and sell the deodorant that gives you the Axe Effect, which all women go head over heels for. Overall the image represents lust, humor, and the absent illusion of sex. I say absent because we can see that the nun had to clip her nose in order to resist the tempting scent of Axe.